Colgate

Word on the streets of Europe is that Colgate and MasterCard are cool but Exxon and Marlboro aren’t. Researchers at a market research firm asked people in the UK, Canada, France and Germany to rate American brands. They then produced a lovely chart. Kodak, Visa, and Heinz are considered only moderatly American, whereas others, especially those with “American” in their name, are very American and are not well-liked at all.

People are so strange.

[via Slate.com]